Kinetic typography… it’s a fancy term that means mooooving words! What do we like about it? It all comes down to simple storytelling. Leave the non-profit jargon at the door. Tell me what your organization does in plain English. Why should people care?
You all remember the famous Mark Twain quote, “I didn’t have time to write a short letter, so I wrote a long one instead”? It’s an important lesson to remember when planning out your video project. Sometimes clients want a long video because they are afraid that the audience won’t realize the breadth of their work–when they actually want a long video because they don’t know what’s important. Good videos are short, powerful, moving. Carefully selected photographs, carefully planned-out video, simple messaging, inspiring music. If you audience watches your video and says, “Wow that video was cool! I wan’t to learn more,” then they’ll visit your website and explore!